Consumer Demographics Append Services

Extend the value of your consumer data with the addition of over 200 demographics.

Instant access to over 200 million consumer records populated with contact age, household income, gender, presence of children, interests, mail order purchases, donor information, and more.

Enhance Your Data With Consumer Demographics

Adding valuable information to your customer files can save your business time and money, and the accuracy of the enhanced information is critical to your marketing campaign’s success. The UpdateYourList.com DIY Portal allows you to append demographics to your consumer records in real-time to get the most out of your contact records. Proprietary match logic provides you the most accurate data and high match rates to power your marketing campaigns.

Benefits of Consumer Demographics Appends

  • Save time & money with enhanced record information

  • Ensure your customer list is accurate and up-to-date

  • Improve campaign success by better understanding your customers and prospects

  • Reduce the number of inaccurate marketing pieces and telemarketing calls

  • Improve your consumer marketing ROI

Features of Consumer Demographics

  • Over 200 million records

  • Over 200 demographics across 14 categories

  • Bi-monthly updates

  • Real-time turnaround

Consumer Demographics Data Elements

Click a demographic category to view each demographic...
Auto In The Market Demos (5)
Demographic Output/Description
Auto In The Market: New Car Model
0 = Unknown
1 = Extremely Likely
2 = Highly Likely
3 = Very Likely
4 = More than Likely
5 = Likely
6 = Somewhat Likely
7 = Very Unlikely
8 = Highly Unlikely
9 = Extremely Unlikely
Auto In The Market: Used Car Model
0 = Unknown
1 = Extremely Likely
2 = Highly Likely
3 = Very Likely
4 = More than Likely
5 = Likely
6 = Somewhat Likely
7 = Very Unlikely
8 = Highly Unlikely
9 = Extremely Unlikely
Auto In The Market: Used Car 0-5 Years Model
1 = Extremely Likely
2 = Highly Likely
3 = Very Likely
4 = More than Likely
5 = Likely
6 = Somewhat Likely
7 = Very Unlikely
8 = Highly Unlikely
9 = Extremely Unlikely
Auto In The Market: Used Car 6-10 Years Model
1 = Extremely Likely
2 = Highly Likely
3 = Very Likely
4 = More than Likely
5 = Likely
6 = Somewhat Likely
7 = Very Unlikely
8 = Highly Unlikely
9 = Extremely Unlikely
Auto In The Market: Used Car 11+ Years Model
1 = Extremely Likely
2 = Highly Likely
3 = Very Likely
4 = More than Likely
5 = Likely
6 = Somewhat Likely
7 = Very Unlikely
8 = Highly Unlikely
9 = Extremely Unlikely
Census Demos (28)
Demographic Output/Description
Census: Average Household Size
Numeric: 0.00 - 9.99
Census: Block Group Code
Numeric census block group code representing a collection of census blocks within a census tract, sharing the same first digit of their four-digit identifying numbers
Census: Family Income State Decile
0 = 1ST DECILE (LOWEST)
1 = 2ND DECILE
2 = 3RD DECILE
3 = 4TH DECILE
4 = 5TH DECILE
5 = 6TH DECILE
6 = 7TH DECILE
7 = 8TH DECILE
8 = 9TH DECILE
9 = 10TH DECILE (HIGHEST)
Census: Household Density
Numeric: 00.00 – 99.99
Census: Index of Social Position for Small Areas (ISPSA)
Numeric: 0000 – 9999
Census: Index of Social Position for Small Areas (ISPSA) Decile
0 = 1ST DECILE (LOWEST)
1 = 2ND DECILE
2 = 3RD DECILE
3 = 4TH DECILE
4 = 5TH DECILE
5 = 6TH DECILE
6 = 7TH DECILE
7 = 8TH DECILE
8 = 9TH DECILE
9 = 10TH DECILE (HIGHEST)
Census: Median Age
Numeric: 00 - 99
Census: Median Education
Numeric: 00.00 – 99.99
Census: Median Family Household Income
Numeric: 000000 – 999999
Census: Median Home Value
Numeric: 0000000 – 9999999
Census: Median Housing Unit Age
Numeric: 0000000 – 9999999
Census: Percentage Age 0-17
Numeric: 00.00 – 99.99
Census: Percentage Age 18-99
Numeric: 00.00 – 99.99
Census: Percentage Age 65+
Numeric: 00.00 – 99.99
Census: Percentage Asian
Numeric: 00.00 – 99.99
Census: Percentage Black
Numeric: 00.00 – 99.99
Census: Percentage Hispanic
Numeric: 00.00 – 99.99
Census: Percentage Married Couple With Family
Numeric: 00.00 – 99.99
Census: Percentage Married Couple With Family Under 18
Numeric: 00.00 – 99.99
Census: Percentage Married Couple Without Family Under 18
Numeric: 00.00 – 99.99
Census: Percentage Mobile Home Housing Unit
Numeric: 00.00 – 99.99
Census: Percentage Owner Occupied
Numeric: 00.00 – 99.99
Census: Percentage Persons Under 18
Numeric: 00.00 – 99.99
Census: Percentage Renter Occupied
Numeric: 00.00 – 99.99
Census: Percentage Spanish Speaking Households
Numeric: 00.00 – 99.99
Census: Percentage White
Numeric: 00.00 – 99.99
Census: Rural Urban County Size Code
1 = Counties in Metro Areas with population 1,000,000 or more
2 = Counties in Metro Areas with population 250,000-1,000,000
3 = Counties in Metro Areas with population less than 250,000
4 = Urban population 20,000+ adjacent to Metro Area
5 = Urban population 20,000+ not adjacent to Metro Area
6 = Urban population 2,500-19,999 adjacent to Metro Area
7 = Urban population 2,500-19,999 not adjacent to Metro Area
8 = Completely rural and less than 2,500 urban population adjacent to a Metro Area
9 = Completely rural and less than 2,500 urban population not adjacent to a Metro Area
Census: Tract Code
Numeric census tract code representing small statistical subdivisions (averaging about 4,000 persons) of counties generally having stable boundaries and, when first established, were designed to have relatively homogeneous demographic characteristics.
Donor Demos (6)
Demographic Output/Description
Donor: Charities
Y = Yes
U = Unknown
Donor: Environmental Causes
Y = Yes
U = Unknown
Donor: General Contributor
Numeric: 0 - 9 (representing number of responses)
Donor: Health & Instituional Contributor
Numeric: 0 - 9 (representing number of responses)
Donor: Political Contributor
Numeric: 0 - 9 (representing number of responses)
Donor: Religious Contributor
Numeric: 0 - 9 (representing number of responses)
Financial & Credit Demos (3)
Demographic Output/Description
Financial & Credit: Estimated Household Income
A = $1,000 - $14,999
B = $15,000 - $24,999
C = $25,000 - $34,000
D = $35,000 - $49,000
E = $50,000 - $74,999
F = $75,000 - $99,999
G = $100,000 - $124,999
H = $125,000 - $149,999
I = $150,000 - $174,999
J = $175,000 - $199,999
K = $200,000 - $249,999
L = $250,000+
U = Unknown
Financial & Credit: Presence Of Credit Card
Y = Yes
U = Unknown
Financial & Credit: Presence Of Premium Credit Card
Y = Yes
U = Unknown
Geography (8)
Geography Output/Description
Geography: CBSA Code
Office of Management and Budget Core Based Statistical Area code
Geography: CBSA Code Type
A = Metropolitan Statistical Area (50,000 or more people)
B = Micropolitan Statistical Area (10,000 to 50,000 people)
C = Not in CBSA
Geography: FIPS County Code
Federal Information Processing Standard county code
Geography: FIPS State Code
Federal Information Processing Standard state code
Geography: Geo Data Match Level
2 = Matched to center of the zip +2 centroid
4 = Matched to center of the zip +4 centroid
5 = Matched to center of the five digit zip code centroid
B = Matched to center of the Census block group
R = Rooftop
T = Matched to center of the Census tract
Z = Matched to center of the five digit zip code
Geography: Latitude
The geographic coordinate of a point measured in degrees north or south of the equator
Geography: Longitude
The geographic coordinate of a point measured in degrees east or west of the equator
Geography: State Abbreviation
USPS standard two letter state abbreviation
Household Demos (17)
Demographic Output/Description
Household: Children Age 0 - 3
00 = Deceased and Child Only Households
1Y = Known Data
5N = Not Likely to Have a Child
5U = Modeled Not Likely to Have a Child
5Y = Modeled Likely to Have a Child
Household: Children Age 0 - 3 Code
Y = Child(ren) Age 0 - 3 Present
N or U = Not Likely to Have a Child
Household: Children Age 4-6
00 = Deceased and Child Only Households
1Y = Known Data
5N = Not Likely to Have a Child
5U = Modeled Not Likely to Have a Child
5Y = Modeled Likely to Have a Child
Household: Children Age 4 - 6 Code
Y = Child(ren) Age 4 - 6 Present
N or U = Not Likely to Have a Child
Household: Children Age 7-9
00 = Deceased and Child Only Households
1Y = Known Data
5N = Not Likely to Have a Child
5U = Modeled Not Likely to Have a Child
5Y = Modeled Likely to Have a Child
Household: Children Age 7 - 9 Code
Y = Child(ren) Age 7 - 9 Present
N or U = Not Likely to Have a Child
Household: Children Age 10 -12
00 = Deceased and Child Only Households
1Y = Known Data
5N = Not Likely to Have a Child
5U = Modeled Not Likely to Have a Child
5Y = Modeled Likely to Have a Child
Household: Children Age 10 - 12 Code
Y = Child(ren) Age 10 - 12 Present
N or U = Not Likely to Have a Child
Household: Children Age 13 - 15
00 = Deceased and Child Only Households
1Y = Known Data
5N = Not Likely to Have a Child
5U = Modeled Not Likely to Have a Child
5Y = Modeled Likely to Have a Child
Household: Children Age 13 - 15 Code
Y = Child(ren) Age 13 - 15 Present
N or U = Not Likely to Have a Child
Household: Children Age 16 - 18
00 = Deceased and Child Only Households
1Y = Known Data
5N = Not Likely to Have a Child
5U = Modeled Not Likely to Have a Child
5Y = Modeled Likely to Have a Child
Household: Children Age 16 - 18 Code
Y = Child(ren) Age 16 - 18 Present
N or U = Not Likely to Have a Child
Household: Presence of Children
Y = Child(ren) Present
N or U = Not Likely to Have a Child
Household: Composition
A = 1 Adult Female
B = 1 Adult Male
C = 1 Adult Female and 1 Adult Male
D = 1 Adult Female, 1 Adult Male and Children Present
E = 1 Adult Female and Children Present
F = 1 Adult Male and Children Present
G = 2 or More Adult Males
H = 2 or More Adult Females
I = 2 or More Adult Males and Children Present
J = 2 or More Adult Females and Children Present
N or U = Unable to Code
Household: Total # of Adults in Household
Numeric: 0 - 9
Household: Total # of Children in Household
Numeric: 0 - 9
Household: Total # of Persons in Household
Numeric: 0 - 9
Individual Demos (19)
Demographic Output/Description
Individual: Addres Quality Indicator
E = Excellent
G = Good
S = Satisfactory
M = Marginal
N = Phone Only Records
Individual: Birth Date
Numeric: CCYYMMDD
Individual: Business Owner
Y = Yes
U = Unknown
Individual: Category Count Deduped
Individual: Category Count Non-Deduped
Individual: Combined Age
First byte contains type of age (E) Exact (I) Inferred
E = Exact Age
I = Estimated Age
Byte 2-3 contains age 19-99
Individual: Hispanic Country of Origin Code
00 = Unknown
01 = Mexico
02 = Cuba
03 = Puerto Rico
04 = Nicaragua
05 = Dominican Republic
06 = Colombia
07 = Honduras
08 = Guatemala
09 = El Salvador
10 = Costa Rica
11 = Panama
12 = Ecuador
13 = Venezuela
14 = Argentina
15 = Chile
16 = Peru
17 = Bolivia
18 = Uruguay
19 = Paraguay
20 = Spain
22 = Brazil
Individual: Consumer View Profitability Score
01 = High Profitability High Likelihood to Perform
02 = High Profitability High Likelihood to Perform
03 = High Profitability High Likelihood to Perform
04 = Good Profitability Medium Likelihood to Perform
05 = Good Profitability Medium Likelihood to Perform
06 = Fair Profitability Medium Likelihood to Perform
07 = Fair Profitability Medium Likelihood to Perform
08 = Poor Profitability Unlikely to Perform
09 = Poor Profitability Unlikely to Perform
10 = Poor Profitability Unlikely to Perform
11 = Low Profitability Unlikely to Perform
12 = Low Profitability Unlikely to Perform
13 = Low Profitability Unlikely to Perform
Individual: Education Level
First byte contains the model confidence flag with the following values:

1 = Extremely Likely
5 = Likely

Second byte contains the education values:

1 = High School Diploma
2 = Some College
3 = Bachelor Degree
4 = Graduate Degree
5 = Less Than High School Diploma

00 = Unknown
Individual: Ethnic Code
00 = Unknown
01 = English
02 = Scottish
03 = Danish
04 = Swedish
05 = Norwegian
06 = Finnish
07 = Icelandic
08 = Dutch
09 = Belgian
10 = German
11 = Austrian
12 = Hungarian
13 = Czech
14 = Slovak
15 = Irish
16 = Welsh
17 = French
18 = Swiss
19 = Italian
20 = Hispanic
21 = Portuguese
22 = Polish
23 = Estonian
24 = Latvian
25 = Lithuanian
26 = Ukrainian
27 = Georgian
28 = Byelorussian
29 = Armenian
30 = Russian
31 = Turkish
32 = Kurdish
33 = Greek
34 = Persian
35 = Moldovan
36 = Bulgarian
37 = Romanian
38 = Albanian
39 = Native American
40 = Slovenian
41 = Croatian
42 = Serbian
43 = Bosniak
44 = Azerbaijani
45 = Kazakh
46 = Afghan
47 = Pakistani
48 = Bangladeshi
49 = Indonesian
50 = Indian
51 = Burmese (Myanmar)
52 = Mongolian
53 = Chinese
56 = Korean
57 = Japanese
58 = Thai
59 = Malay
60 = Laotian
61 = Khmer
62 = Vietnamese
63 = Sri Lankan
64 = Uzbek
65 = Other Asian
66 = Jewish
67 = Aleut
68 = Hebrew
70 = Arab
72 = Turkmen
73 = Tajik
74 = Kirghiz
75 = Saudi
76 = Iraqi
77 = Libyan
78 = Egyptian
79 = Rwandan
7A = Hindu
7B = Djiboutian
7C = Manx
7D = Telugu
7E = Nepalese
7F = Samoan
7G = Mauritanian
7H = Native American Inuit
80 = Tongan
81 = Senegalese
82 = Malawian
83 = Sudanese
84 = Moroccan
85 = African American
86 = Kenyan
87 = Nigerian (Nigeria)
88 = Ghanaian
89 = Zambian
8A = Congolese
8B = Central African
8C = Togolese
8D = Bahraini
8E = Qatari
8F = Guyanese
8G = Tibetan
8H = Fijian
8I = Swazi
8J = Zulu
8K = Xhosa
8L = Basotho
8M = South African
8N = Liberian
8O = Comoran
8P = Beninese
8Q = Burkinabe (Burkina Faso)
8R = Niger
8S = Ashanti
8T = Swahili
8U = Haitian
8V = Malian
8W = Jamaican
8X = Hausa
8Y = Pili
90 = Congolese (DRG)
91 = Surinamese
92 = Mozambican (Mozambique)
93 = Ivorian (Ivory Coast)
94 = Bhutanese
95 = Ethiopian
96 = Ugandan
97 = Batswana (Botswana)
98 = Cameroonian
99 = Zimbabwean
9A = Namibian
9B = Burundi
9C = Tanzanian
9D = Gambian
9E = Somali
9F = Macedonian
9G = Chadian
9H = Gabonese
9I = Angolan
9J = Chechen
9K = Igbo
9L = Yoruba
9M = Algerian
9N = Filipino
9O = Sotho (Lesotho)
9P = Tunisian
9Q = Hawaiian
9R = Malagasy (Madagascar)
9S = Basque
9T = Sierra Leonean
9U = Kuwaiti
9V = Yemeni
9W = Guinean (Guinea-Bissau)
9X = Papua New Guinean
9Y = Equatorial Guinean
9Z = Syrian
A1 = African American (Arabic)
A2 = African American (Arabic)
A3 = African American (Arabic)
A4 = African American (Arabic)
A5 = African American (Arabic)
D1 = African American (Dutch)
D2 = African American (Dutch)
D3 = African American (Dutch)
D4 = African American (Dutch)
D5 = African American (Dutch)
E1 = African American (English)
E2 = African American (English)
E3 = African American (English)
E4 = African American (English)
E5 = African American (English)
F1 = African American (French)
F2 = African American (French)
F3 = African American (French)
F4 = African American (French)
F5 = African American (French)
I1 = African American (Irish)
I2 = African American (Irish)
I3 = African American (Irish)
I4 = African American (Irish)
I5 = African American (Irish)
S1 = African American (Scotch)
S2 = African American (Scotch)
S3 = African American (Scotch)
S4 = African American (Scotch)
S5 = African American (Scotch)
U1 = African American (Unknown)
U2 = African American (Unknown)
U3 = African American (Unknown)
U4 = African American (Unknown)
U5 = African American (Unknown)
UC = Uncodable
W1 = African American (Welsh)
W2 = African American (Welsh)
W3 = African American (Welsh)
W4 = African American (Welsh)
W5 = African American (Welsh)
ZZ = Multi-Ethnic
Individual: Ethnic Group
01 = African
02 = African American
03 = Asian Other
04 = Chinese
05 = Czech
06 = Dutch
07 = Eastern European
08 = English
09 = French
10 = German
11 = Greek
12 = Hawaiian
13 = Hispanic
14 = Indonesian
15 = Irish
16 = Italian
17 = Japanese
18 = Jewish
19 = Korean
20 = Middle Eastern
21 = Miscellaneous Other
22 = Native American
23 = Polish
24 = Polynesian
25 = Portuguese
26 = Russian
27 = Scandinavian
28 = Scotch
29 = Swiss
30 = Ukrainian
31 = Uncoded (no group)
32 = Vietnamese
33 = Western European
Individual: Gender Code
F = Female
M = Male
U = Unknown
Individual: Group Code
A = African American
B = Southeast Asian
C = South Asian
D = Central Asian
E = Mediterranean
F = Native American
G = Scandinavian
H = Polynesian
I = Middle Eastern
J = Jewish
K = Western European
L = Eastern European
M = Caribbean Non-Hispanic
N = East Asian
O = Hispanic
Z = Uncoded
Individual: Head of Household Year of Birth
Numeric: CCYY
Individual: Last Activity Date
Numeric: YYYYMMDD
Individual: Language Code
00 = Unknown
01 = English
03 = Danish
04 = Swedish
05 = Norwegian
06 = Finnish
07 = Icelandic
08 = Dutch
09 = Flemish/Walloon
10 = German
12 = Hungarian
13 = Czech
14 = Slovak
17 = French
19 = Italian
20 = Spanish
21 = Portuguese
22 = Polish
23 = Estonian
24 = Latvian
25 = Lithuanian
27 = Georgian
29 = Armenian
30 = Russian
31 = Turkish
32 = Kurdish
33 = Greek
34 = Farsi
35 = Moldovan
36 = Bulgarian
37 = Romanian
38 = Albanian
40 = Slovenian
41 = Serbo-Croatian
44 = Azeri
45 = Kazakh
46 = Pashtu/Pashto
47 = Urdu
48 = Bengali/Bangla
49 = Bahasa Indonesia
51 = Burmese
52 = Mongolian
53 = Chinese Mandarin Cantonese
56 = Korean
57 = Japanese
58 = Thai
59 = Bahasa Melayu
60 = Lao
61 = Khmer
62 = Vietnamese
63 = Sinhala
64 = Uzbek
68 = Hebrew
70 = Arabic
72 = Turkmen
73 = Tajik
74 = Kirghiz
7A = Hindi
7E = Nepali
7F = Samoan
80 = Tongan
86 = Oromo
88 = Ga
8G = Tibetan
8I = Siswati
8J = Zulu
8K = Xhosa
8M = Afrikaans
8O = Comorian/Shikomoro
8S = Twi (Ashanti ethnicity)
8T = Swahili
8X = Hausa
92 = Bantu
94 = Dzongkha
95 = Amharic
97 = Tswana
9E = Somali
9F = Macedonian
9K = Igbo
9L = Yoruba
9N = Tagalog
9O = Sotho
9R = Malagasy
9S = Basque
Individual: Marital Status
First byte contains the model confidence flag with the following values:

1 = Extremely Likely
5 = Likely
0 = Unknown

Second byte contains the marital status values:

S = Single
M = Married
U = Unknown
Individual: Recipient Reliability Code
1 = Very High
2 = High
3 = Moderate
4 = Low
5 = Telemarketing (No Mail)
6 = Address Only
Individual: Religion Code
B = Buddhist
C = Catholic
E = Ethiopian Orthodox
G = Greek Orthodox
H = Hindu
I = Muslim
J = Jewish
K = Sikh
L = Lutheran
M = Mormon
O = Eastern Orthodox
P = Protestant
S = Shinto
X = Unknown
Interest Demos (16)
Demographic Output/Description
Interests: Automotive
Y = Yes
U = Unknown
Interests: Cat Enthusiast
Y = Yes
U = Unknown
Interests: Computer Owner
Y = Yes
U = Unknown
Interests: Cruise Enthusiast
Y = Yes
U = Unknown
Interests: Dog Enthusiast
Y = Yes
U = Unknown
Interests: Domestic Travel
Y = Yes
U = Unknown
Interests: Fitness
Y = Yes
U = Unknown
Interests: Foreign Travel
Y = Yes
U = Unknown
Interests: Gardening
Y = Yes
U = Unknown
Interests: Gourmet Cooking
Y = Yes
U = Unknown
Interests: Home Decorating & Furnishing
Y = Yes
U = Unknown
Interests: Outdoors
Y = Yes
U = Unknown
Interests: Pet Enthusiast
Y = Yes
U = Unknown
Interests: Reading
Y = Yes
U = Unknown
Interests: Sports
Y = Yes
U = Unknown
Interests: Travel
Y = Yes
U = Unknown
Investment Demos (27)
Demographic Output/Description
Investment: Active Investor
Y = Yes
U = Unknown
Investment: Additional Investment Flag
Y = Yes
U = Unknown
Investment: Deed Date
Numeric: YYYYMMDD
Investment: Equity Amount
Numeric: 0000 – 9999
Investment: Equity Deed Date
Numeric: YYYYMMDD
Investment: Equity Lender Name
Equity lender name
Investment: Equity Loan Type
C = Conventional
F = FHA
V = VA
Investment: Equity Rate Type
F = Fixed
V = Variable
Investment: Equity Term
Numeric: 0000 – 9999 (represents months)
Investment: Mortgage Amount
Numeric: 0000 – 9999
Investment: Mortgage Lender Name
Mortgage lender name
Investment: Mortgage Loan Type
C = Conventional
F = FHA
J = Adjustable
S = Assumable
V = VA
Investment: Mortgage Rate Type
F = Fixed
V = Variable
Investment: Mortgage Term
Numeric: 0000 – 9999 (represents months)
Investment: Mutual Funds / Annuities
Y = Yes
U = Unknown
Investment: Property Address
Investment property street address
Investment: Property City & State
Investment property city and state abbreviation
Investment: Property Zip
Investment property zip code
Investment: Property Type
I = Investment
P = Private Party Lender
S = Seller Carry Back
T = Timeshare
Investment: Purchase Amount
Numeric: 0000 – 9999
Investment: Purchase Type
N = New
R = Resale
Investment: Refinance Amount
Numeric: 0000 – 9999
Investment: Refinance Deed Date
Numeric: YYYYMMDD
Investment: Refinance Lender Name
Equity lender name
Investment: Refinance Loan Type
C = Conventional
F = FHA
V = VA
Investment: Refinance Rate Type
F = Fixed
V = Variable
Investment: Refinance Term
Numeric: 0000 – 9999 (represents months)
Living Unit & Property Demos (32)
Demographic Output/Description
Living Unit & Property: Dwelling Unit Code
S = Single Family
A = Multi Family
M = Marginal Multi Family
P = PO Box
U = Unknown
Living Unit & Property: Dwelling Unit Size
A = SFDU
B = Duplex
C = Triplex
D = 4
E = 5-9
F = 10-19
G = 20-49
H = 50-100
I = 101+
Living Unit & Property: Estimated Current Home Value
Numeric: 0000000-9999999
Living Unit & Property: Home Air Conditioning
0 = Unknown
1 = Central
2 = Chilled
3 = Window
9 = Other
Living Unit & Property: Home Base Square Footage
000 = Unknown
001 = 100 - 999
010 = 1000 - 2999
030 = 3000 - 4999
050 = 5000 - 5999
060 = 6000 - 9999
100 = 10000+
Living Unit & Property: Home Bathrooms
010 = 1
015 = 1.5
020 = 2
025 = 2.5
030 = 3
035 = 3.5
040 = 4+
Living Unit & Property: Home Bedrooms
00 = 0
01 = 1
02 = 2
03 = 3
04 = 4
05 = 5+
Living Unit & Property: Home Building Construction Indicator
00 = Unknown
01 = Brick
02 = Frame
03 = Steel
04 = Stone
05 = Stucco
06 = Block
07 = Metal
08 = Shingle
09 = Siding
99 = Other
Living Unit & Property: Home Building Square Footage
Numeric: 0000 - 9999
Living Unit & Property: Home Business
Y = Yes
U = Unknown
Living Unit & Property: Home Exterior Wall Type
00 = Unknown
01 = Aluminum
02 = Asbestos
03 = Block
04 = Brick
05 = Metal
06 = Siding (Wood)
07 = Stucco
08 = Stone
09 = Wallboard
10 = Log
99 = Other
Living Unit & Property: Home Fireplaces
Numeric: 0 - 9
Living Unit & Property: Home Floor Cover Indicator
0 = Unknown
1 = Carpet
2 = Hardwood
3 = Pine
4 = Tile
5 = Vinyl
6 = Concrete
7 = Earth
9 = Others
Living Unit & Property: Home Front Footage
000 = Unknown
001 = 100 - 999
010 = 1000 - 2999
030 = 3000 - 4999
050 = 5000 - 5999
060 = 6000 - 9999
100 = 10000+
Living Unit & Property: Home Heat Indicator
0 = Unknown
1 = Furnace
2 = Heat Pump
3 = Hot Water
4 = No Heat
5 = Electric
6 = Solar
7 = Stove
9 = Other
Living Unit & Property: Home Improvement Value
Numeric: 0000 - 9999 (in thousands - 0050 = 50000)
Living Unit & Property: Home Land Depth Footage
Numeric: 0000 - 9999
Living Unit & Property: Home Land Value
Numeric: 0000 - 9999
Living Unit & Property: Home Property Indicator
0 = Unknown
1 = Residential
2 = Condominium
3 = Duplex
4 = Apartment
5 = Commercial Condo
6 = Agricultural
7 = Mobile Home
Living Unit & Property: Home Purchase Date
Numeric: YYYYMMDD
Living Unit & Property: Home Purchase Price
Numeric: 0000 - 9999 (in thousands - 0050 = 50000)
Living Unit & Property: Home Square Footage
Numeric: 0000 - 9999
Living Unit & Property: Home Stories
Numeric: 000 - 999
Living Unit & Property: Home Swimming Pool Indicator
Y = Yes
U = Unknown
Living Unit & Property: Home Total Rools
Numeric: 00 - 99
Living Unit & Property: Home Year Built
Numeric: CCYY
Living Unit & Property: Homeowner Probability
H = Homeowner
9 = Probable Homeowner 90-100%
8 = Probable Homeowner 80-89%
7 = Probable Homeowner 70-79%
6 = Likely Homeowner
R = Renter
T or 0-4 = Probably Renter
U or 5 = Unknown
Living Unit & Property: Homeowner Probability Model
000-100 = Probability of Home Ownership
101 = SFDU ownership
102 = MFDU ownership
999 = Address Only
Living Unit & Property: Length of Residency
Numeric: 00 - 99
Living Unit & Property: Total Home Value
Numeric: 0000 - 9999 (in thousands - 0050 = 50000)
Living Unit & Property: Total Tax
Numeric: 0000 - 9999
Living Unit & Property: Year Home Built Tax Assesor Model
Position 1 (Confidence Flag)

1 = Extremely Likely
5 = Likely

Position 2-5 (Year Built)
Mail Order & Purchasing Demos (27)
Demographic Output/Description
Mail Order & Purchasing: Book Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Collect Special Foods Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Crafts & Hobby Merchandise Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Culinary Interests Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Do-It-Yourselfers Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Family & General Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Female Merchandise Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Female Oriented Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Gardening & Farming Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Gardening & Farming Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: General Merchandise Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Gifts & Gadgets Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Health & Fitness Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Internet & Online Subscriber
Y = Yes
U = Unknown
Mail Order & Purchasing: Mail Responder
M = Multi-Buyer (purchased from multiple mail order companies)
Y = Yes
U = Unknown
Mail Order & Purchasing: Male Merchandise Buyer
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Male Sports Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Miscellaneous Purchase
Numeric: 0 - 9 (representing number of purchases)
Mail Order & Purchasing: News & Financial Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Odds & Ends
Numeric: 0 - 9 (representing number of purchases)
Mail Order & Purchasing: Opportunity Seekers
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Photography
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Purchase Via Mail
Y = Yes
U = Unknown
Mail Order & Purchasing: Purchase Via Online
Y = Yes
U = Unknown
Mail Order & Purchasing: Purchase Via Phone
Y = Yes
U = Unknown
Mail Order & Purchasing: Religious Magazine
Numeric: 0 - 9 (representing number of responses)
Mail Order & Purchasing: Upscale Buyer
Numeric: 0 - 9 (representing number of responses)
Mortgage & Equity Demos (23)
Demographic Output/Description
Mortgage & Equity: Down Payment Percentage
Numeric: 000 - 999
Mortgage & Equity: Equity Amount
Numeric: 0000 – 9999
Mortgage & Equity: Equity Deed Date
Numeric: YYYYMMDD
Mortgage & Equity: Equity Lender Name
Equity lender name
Mortgage & Equity: Equity Loan Type
C = Conventional
F = FHA
J = Adjustable
S = Assumable
V = VA
Mortgage & Equity: Equity Rate Type
F = Fixed
V = Variable
Mortgage & Equity: Equity Term
Numeric: 0000 – 9999 (represents months)
Mortgage & Equity: Estimated Available Equity
Position 1 contains Confidence Flag

1 = Extremely Likely
2 = Highly Likely
3 = Likely

Position 2 contains Range Code

A = 1000-9999
B = 10000 - 24999
C = 25000 - 39999
D = 40000 - 59999
E = 60000 - 79999
F = 80000 - 99999
G = 100000 - 119999
H = 120000 - 139999
I = 140000 - 159999
J = 160000 - 199999
K = 200000 - 249999
L = 250000 - 349999
M = 350000 - 449999
N = 450000 - 749999
O = 750000 - 999999
P = 1000000+
U = Unknown

Positions 3-6 contain Amount

Numeric: 0000-9999 (in thousands)
Mortgage & Equity: Estimated Current Loan-to-Value Ratio
Position 1 contains Confidence Flag

1 = Extremely Likely
2 = Highly Likely
3 = Likley

Postions 2-4 contain Estimated Loan-to-Value

Numeric: 000-125
Mortgage & Equity: Estimated Current Monthly Payment
Position 1 contains Confidence Flag

1 = Extremely Likely
2 = Highly Likely
3 = Likely

Position 2 contains Range Code

A = 1000-9999
B = 10000 - 24999
C = 25000 - 39999
D = 40000 - 59999
E = 60000 - 79999
F = 80000 - 99999
G = 100000 - 119999
H = 120000 - 139999
I = 140000 - 159999
J = 160000 - 199999
K = 200000 - 249999
L = 250000 - 349999
M = 350000 - 449999
N = 450000 - 749999
O = 750000 - 999999
P = 1000000+
U = Unknown

Positions 3-6 contain Amount

Numeric: 0000-9999 (in thousands)
Mortgage & Equity: Estimated Current Mortgage Amount
Position 1 contains Confidence Flag

1 = Extremely Likely
2 = Highly Likely
3 = Likely

Position 2 contains Range Code

A = 1000-9999
B = 10000 - 24999
C = 25000 - 39999
D = 40000 - 59999
E = 60000 - 79999
F = 80000 - 99999
G = 100000 - 119999
H = 120000 - 139999
I = 140000 - 159999
J = 160000 - 199999
K = 200000 - 249999
L = 250000 - 349999
M = 350000 - 449999
N = 450000 - 749999
O = 750000 - 999999
P = 1000000+
U = Unknown

Positions 3-6 contain Amount

Numeric: 0000-9999 (in thousands)
Mortgage & Equity: Mortgage Amount
Numeric: 0000 – 9999
Mortgage & Equity: Mortgage Lender Name
Mortgage lender name
Mortgage & Equity: Mortgage Loan Type
C = Conventional
F = FHA
J = Adjustable
S = Assumable
V = VA
Mortgage & Equity: Mortgage Purchase Type
N = New R = Resale U = Unknown
Mortgage & Equity: Mortgage Rate Type
F = Fixed
V = Variable
Mortgage & Equity: Mortgage Term
Numeric: 0000 – 9999 (represents months)
Mortgage & Equity: Refinance Amount
Numeric: 0000 – 9999
Mortgage & Equity: Refinance Deed Date
Numeric: YYYYMMDD
Mortgage & Equity: Refinance Lender Name
Refinance lender name
Mortgage & Equity: Refinance Loan Type
C = Conventional
F = FHA
V = VA
Mortgage & Equity: Refinance Rate Type
F = Fixed
V = Variable
Mortgage & Equity: Refinance Term
Numeric: 0000 – 9999 (represents months)
Mosaic Demos (3)
Demographic Output/Description
Mosaic: Global Zip +4
A = Sophisticated Singles
B = Bourgeois Prosperity
C = Career & Family
D = Comfortable Retirement
E = Routine Service Workers
F = Hard Working Blue Collar
G = Metropolitan Strugglers
H = Low Income Elders
I = Post Industrial Survivors
J = Rural Inheritance
Mosaic: Household
A01 = American Royalty
A02 = Platinum Prosperity
A03 = Kids & Cabernet
A04 = Picture Perfect Families
A05 = Couples With Clout
A06 = Jet Set Urbanites
B07 = Generational Soup
B08 = Babies & Bliss
B09 = Family Fun-tastic
B10 = Cosmopolitan Achievers
C11 = Aging Of Aquarius
C12 = Golf Carts & Gourmets
C13 = Silver Sophisticates
C14 = Boomers & Boomerangs
D15 = Sports Utility Families
D16 = Settled In Suburbia
D17 = Cul de Sac Diversity
D18 = Suburban Attainment
E19 = Full Pockets Empty Nests
E20 = No Place Like Home
E21 = Unspoiled Splendor
F22 = Fast Track Couples
F23 = Families Matter Most
G24 = Status Seeking Singles
G25 = Urban Edge
H26 = Progressive Potpourri
H27 = Birkenstocks & Beemers
H28 = Everyday Moderates
H29 = Destination Recreation
I30 = Stockcars & State Parks
I31 = Blue Collar Comfort
I32 = Steadfast Conventionalists
I33 = Balance & Harmony
J34 = Aging In Place
J35 = Rural Escape
J36 = Settled & Sensible
K37 = Wired For Success
K38 = Gotham Blend
K39 = Metro Fusion
K40 = Bohemian Groove
L41 = Booming & Consuming
L42 = Rooted Flower Power
L43 = Homemade Happiness
M44 = Red White & Bluegrass
M45 = Diapers & Debit Cards
N46 = True Grit Americans
N47 = Countrified Pragmatics
N48 = Rural Southern Bliss
N49 = Touch Of Tradition
O50 = Full Steam Ahead
O51 = Digital Dependents
O52 = Urban Ambition
O53 = Colleges & Cafes
O54 = Striving Single Scene
O55 = Family Troopers
P56 = Mid Scale Medley
P57 = Modest Metro Means
P58 = Heritage Heights
P59 = Expanding Horizons
P60 = Striving Forward
P61 = Humble Beginnings
Q62 = Reaping Rewards
Q63 = Footloose & Family Free
Q64 = Town Elders
Q65 = Senior Discounts
R66 = Dare To Dream
R67 = Hope For Tomorrow
S68 = Small Town Shallow Pockets
S69 = Urban Survivors
S70 = Tight Money
S71 = Tough Times
U00 = Unknown
Mosaic: Household Global
A = Sophisticated Singles
B = Bourgeois Prosperity
C = Career & Family
D = Comfortable Retirement
E = Routine Service Workers
F = Hard Working Blue Collar
G = Metropolitan Strugglers
H = Low Income Elders
I = Post Industrial Survivors
J = Rural Inheritance
Occupation Demos (2)
Demographic Output/Description
Occupation: Code
00 = Unknown
02 = Professional / Technical
03 = Upper Management / Executive
04 = Middle Management
05 = Sales / Marketing
06 = Clerical / Office
07 = Skilled Trade / Machine / Laborer
08 = Retired
10 = Executive / Administrator
11 = Self Employed
12 = Professional Driver
13 = Military
14 = Civil Servant
15 = Farming / Agriculture
16 = Work From Home
17 = Health Services
18 = Financial Services
20 = Business Owner
21 = Teacher / Educator
22 = Retail Sales
23 = Computer Professional
30 = Beauty
31 = Real Estate
32 = Architects
33 = Interior Designers
34 = Landscape Architects
35 = Electricians
36 = Engineers
37 = Accountants / CPA
38 = Attorneys
39 = Social Worker
40 = Counselors
41 = Occup Therapist / Physical Therapist
42 = Speech Pathologist / Audiologist
43 = Psychologist
44 = Pharmacist
45 = Opticians / Optometrist
46 = Veterinarian
47 = Dentist / Dental Hygienist
48 = Nurse
49 = Doctors / Physicians / Surgeons
50 = Chiropractors
51 = Surveyors
52 = Clergy
53 = Insurance / Underwriters
54 = Services / Creative
Occupation: Group
Position 1 contains the known or inferred flag with the following values:

K = Known
I = Inferred

Position 2 contains the occupation values:

1 = Business / Management / Financial
2 = Technical (Computer / Engineering / Math)
3 = Professional
4 = Sales
5 = Administrative Support
6 = Blue Collar
7 = Farming / Fishing / Forestry
8 = Other
9 = Retired

U or 0 = Unknown

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Consumer Demographics last updated on: 4/9/2017